Phoenix Coach Management Team

Neil Fluit

Founder / CEO

Neil Fluit, founder, and CEO of Phoenix Coach has 18 years of experience in manufacturing and prototyping. As a member of the Iowa National Guard, Neil was trained in infantry, hazardous material handling, and as a large wheeled vehicle driver.

Neil also has an incredible amount of passion for Phoenix Coach. When listening to him talk about his dream of starting Phoenix, one cannot help but get excited. This passion is at the heart of what drives everyone at Phoenix Coach.

Daniel Lenz

President of Manufacturing

Daniel Lenz has over 30 years of experience and expertise in the transportation industry. Daniel had worked at Eagle Bus Manufacturing for over 12 years. While with Eagle he served as a customer service manager for quality control and parts management.

Daniel is considered to be the foremost authority on Eagle products. His knowledge of the marketing and product specification of Eagle Coaches makes him an invaluable asset to Phoenix Coach.

Tim Altena

Lead Engineer

Tim is a drafter and design engineer who has worked in production manufacturing for the past 15 years. Tim is skilled in Solidworks 3D CAD software which allows faster visualization of completed parts.

Tim brings a very analytical and engineering mindset to the business which helps keep everyone grounded. His passion to see this business succeed is immense and his abilities are an invaluable asset to making it happen.

Jose Angel Tollens

Lead Designer

Angel has over 30 years of experience in the Transportation Industry. During his time in the US Marine Corp., he gained Embarkation/Logistics/ Supply Chain management experience.

His experience as a motor coach company owner and as a driver gives him unique ability to design the coaches for driver and passenger safety and comfort. His passion for this company is extraordinary and his consistent list of ideas is uplifting as he continually tries to improve the coach ideas and concepts not only for the owners but for the drivers and passengers as well.

Larry Fluit

Lead Welding Technician

Larry has over 45 years of experience in welding and commercial/residential construction as a welding supervisor and a welding instructor. He taught multiple types of welding at Northwest Iowa Community College and tutored individuals that were trying to receive their welding certifications.

Larry is also our CEO’s father and his passion for Phoenix Coach coincides with Neil’s passion. He brings much-needed expertise to the company with his knowledge of different types of welding. This knowledge will be invaluable when the manufacturing of the motorcoaches begins.

Johnny Sherfel

Marketing / Interactive Director

Johnny has nearly 2 decades of marketing experience operating a digital marketing, media, and design company and has worked as marketing director and in the interactive marketing department at EW Scripps (TLC, DIY Network, etc). Also acting as an interactive director for major market radio gives him a unique perspective on the customers we serve.

Johnny and his family are also owners of a classic model 15 Eagle coach, the Wanderlust Bus, and reside in it as a tiny-house-on-wheels. His passion for Eagle buses, and the technologies and owner experience that they developed, contribute to his drive to see the Phoenix Coach become an icon on the road once again.